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Research papers

Adolescents and the computer challenge

Among many stereotypes, one is central: the primordial role of young people and children. They are supposed to have no difficulty grappling with computers from the outset, to be naturally enthusiastic and to learn easily. So, they will be initiators....

Catalogue: Seminar 1984: Marketing To Children And Young Consumer
Authors: Yves Rickebusch, Bernard Masoliver
June 15, 1984
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Citation

Rickebusch and Masoliver (1984a, June 15). Adolescents and the computer challenge. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/adolescents-and-the-computer-challenge